Blade Serpent E-commerce and Lifestyle Photography

April 03, 2020 by Nick Bumgardner in Advertising Photography, Product Video, Product Photography

Sometimes you get a phone call about a potential shoot and just can’t hold in your excitement. This was one of those shoots. Blade Serpent a manufacturer of ban saw blades reached out to me with a project to photograph about 36 images of their ban saw blades for an e-commerce website and then an additional small catalog of images of the blades in use. I always have fun doing work in industrial spaces. Everything has a natural grit to it that I find pretty compelling. Enough talk lets look at some photos!

Simple Chocolate Cake

March 24, 2020 by Nick Bumgardner in Advertising Photography

Some days you just need a chocolate cake with Swiss buttercream icing. I just wanted to let everyone know that with COVID19 my family and I are hunkering down at home. This cake was shot in my home studio. This does not mean that we can’t shoot through. Whether it is food or product I can still accommodate your shoot.

Urban Sprout Micro Green Food and Product Photography

January 14, 2020 by Nick Bumgardner in Advertising Photography

Urban Sprout

Like most shoots this one begins with a story. About two years ago my family and I went to the farmers market in downtown Murfreesboro, TN. I decided to take my DJI Osmo along with me this particular Saturday. I thought I could get some cool video footage to put together for my instagram story my intention was to do a story around purchasing a tomahawk ribeye from one of my friends who owns a local farm and then tossing it on the smoker. While at the farmers market we ran into one of the newer vendors and struck up a conversation. This vendor happened to be selling micro greens. For those not in the know micro greens are essentially baby greens they have very intense flavors that are really amazing. One thing led to another and a few months later we were in the studio shooting.

The Request

One of my most common requests is to photograph content that bridges the gap between food photography and product photography. In this case, a local Micro Green grower reached out to me to create a catalog of images that they could use on social media and on their website. The company needed to show off their products both as a living and growing plant in a lifestyle setting and also more traditional photos of each individual micro green packaged for sale. Both types of imagery are vital to this client.

The Work

For this particular client, I have broken your work down into three sections. Simple packaged product imagery in a lifestyle environment, images of the greens in a lifestyle environment and finally true lifestyle images. For this client, we decided to use natural light coming through the studios south-facing windows. The south light would give us consistent light throughout the day. We opted for natural light because the client wanted to give a stronger sense of nature in the photos.

Packaged Shots

For the packaged shots the client received a gallery of images of each micro green on a solid white backdrop, own a white planked surface and also Ono a white planted surface with some minimal props.

Give Me More Greens!

The next part of this shoot was to capture each of these micro greens in a bit more organic of a setting. Take a look!

Lifestyle Hero Shots

For this next batch of images we wanted to get to know the micro greens a bit better. These shots are closer in showing more detail and texture and shot from table height for the most part.

Wrapping It Up

Working with the micro greens was a really fun project. I got to try several varieties that I had never had before and even took home a tray of the popcorn greens and the reddish greens. We were able to spend a full day in the studio and build a great content library for the client to use..

Nick Bumgardner is a food and product photographer based out of Nashville, TN.

First Farmers

April 19, 2017 by Nick Bumgardner in Advertising Photography

Last summer I was asked by my friends at Fletcher Rowley to shoot production stills and images for a possible billboard and newspaper ads. I was super excited to work on this shoot because it was my first advertising shoot in about three years. I think we were able to knock this one out of the park! We did three days of shooting on location. Keep reading to learn more abou this shoot and see more awesome portrait and lifestyle images.

EO Second In Command

July 18, 2016 by Nick Bumgardner in Advertising Photography

We photographed 4 companies that have gone though the EO program at their offices. The client had a very limited time schedule for this project so we accomplished all 4 shoots in 1 day. The files were also delivered to the client on the same day. This required working light. I used a combination of natural light and an off camera flash to work quickly in the environments selected. For this assignment because we wanted to work light and fast we decided not to use a full production crew.